The Deal Alliance
The Deal Alliance
This project involved creating a sophisticated and cohesive brand identity for The Deal Alliance, an angel investing group led by Todd Ault. The design emphasizes professionalism and exclusivity through clean layouts, a luxurious color palette, and versatile branding elements that extend across digital platforms and corporate materials.





Logo Design
Logo Design
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
Logo Design
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites




Branding
Branding
As the graphic designer, my task for The Deal Alliance was to craft a sophisticated and modern brand identity. The design principles focused on simplicity, functionality, and a restrained color palette to convey corporate luxury.
Key Design Elements:
Logo Design: Clean lines and basic geometric forms ensure the logo is elegant and uncluttered. The logo's versatility is showcased through various layouts, including word marks and stacked logos.
Color Palette: A refined use of black, grayscale, and golden foil replaces the previous green, adding a touch of elegance and exclusivity to the brand.
Typography: Simple, readable fonts maintain a cohesive and professional look across all materials.
Application:
Corporate Identity: The golden foil element is consistently applied across business cards, ID badges, and digital assets, enhancing the high-end feel.
Promotional Materials: From ID badges to promotional documents, the design maintains a consistent visual language, ensuring all materials are instantly recognizable as part of The Deal Alliance brand.
As the graphic designer, my task for The Deal Alliance was to craft a sophisticated and modern brand identity. The design principles focused on simplicity, functionality, and a restrained color palette to convey corporate luxury.
Key Design Elements:
Logo Design: Clean lines and basic geometric forms ensure the logo is elegant and uncluttered. The logo's versatility is showcased through various layouts, including word marks and stacked logos.
Color Palette: A refined use of black, grayscale, and golden foil replaces the previous green, adding a touch of elegance and exclusivity to the brand.
Typography: Simple, readable fonts maintain a cohesive and professional look across all materials.
Application:
Corporate Identity: The golden foil element is consistently applied across business cards, ID badges, and digital assets, enhancing the high-end feel.
Promotional Materials: From ID badges to promotional documents, the design maintains a consistent visual language, ensuring all materials are instantly recognizable as part of The Deal Alliance brand.
Branding
As the graphic designer, my task for The Deal Alliance was to craft a sophisticated and modern brand identity. The design principles focused on simplicity, functionality, and a restrained color palette to convey corporate luxury.
Key Design Elements:
Logo Design: Clean lines and basic geometric forms ensure the logo is elegant and uncluttered. The logo's versatility is showcased through various layouts, including word marks and stacked logos.
Color Palette: A refined use of black, grayscale, and golden foil replaces the previous green, adding a touch of elegance and exclusivity to the brand.
Typography: Simple, readable fonts maintain a cohesive and professional look across all materials.
Application:
Corporate Identity: The golden foil element is consistently applied across business cards, ID badges, and digital assets, enhancing the high-end feel.
Promotional Materials: From ID badges to promotional documents, the design maintains a consistent visual language, ensuring all materials are instantly recognizable as part of The Deal Alliance brand.


Web Design
Web Design
The website design follows the same principles, with a clean layout and luxurious color scheme, ensuring information is easily accessible while maintaining a professional appearance.
The website design follows the same principles, with a clean layout and luxurious color scheme, ensuring information is easily accessible while maintaining a professional appearance.
Web Design
The website design follows the same principles, with a clean layout and luxurious color scheme, ensuring information is easily accessible while maintaining a professional appearance.



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