askROI
askROI
For askROI, an AI-driven analytics company, I led the end-to-end development of the brand identity. This included defining the visual language, building comprehensive brand guidelines, and creating the brand mascot ROI—a friendly blue chatbot designed to humanize complex AI technology. I designed marketing and advertising materials, brand collateral, and large-scale exhibit systems for trade shows and conferences, ensuring a cohesive and recognizable presence across digital, print, and physical environments.
Client
askROI
Year
2024
Category
Branding / Design / Marketing
Brand Development
Brand Development
For askROI, I spearheaded the creation of a cohesive and impactful brand identity. This included designing the logo, developing the robot mascot as a friendly and recognizable figure, and establishing a vibrant color palette and typography system that reflects the company’s innovative approach to AI solutions. The branding elements were crafted to resonate with askROI’s mission of being secure, private, and cutting-edge.
For askROI, I spearheaded the creation of a cohesive and impactful brand identity. This included designing the logo, developing the robot mascot as a friendly and recognizable figure, and establishing a vibrant color palette and typography system that reflects the company’s innovative approach to AI solutions. The branding elements were crafted to resonate with askROI’s mission of being secure, private, and cutting-edge.
Brand Development
For askROI, I spearheaded the creation of a cohesive and impactful brand identity. This included designing the logo, developing the robot mascot as a friendly and recognizable figure, and establishing a vibrant color palette and typography system that reflects the company’s innovative approach to AI solutions. The branding elements were crafted to resonate with askROI’s mission of being secure, private, and cutting-edge.
Exhibit Design for Conferences
Exhibit Design for Conferences
I designed striking exhibits for askROI’s presence at conferences, ensuring their booth captured attention and conveyed their brand values effectively. The design incorporated immersive elements, high-quality visuals, and interactive features to engage attendees and showcase askROI’s AI solutions prominently. The exhibit design emphasized professionalism while fostering curiosity about the company’s offerings.
I designed striking exhibits for askROI’s presence at conferences, ensuring their booth captured attention and conveyed their brand values effectively. The design incorporated immersive elements, high-quality visuals, and interactive features to engage attendees and showcase askROI’s AI solutions prominently. The exhibit design emphasized professionalism while fostering curiosity about the company’s offerings.
Exhibit Design for Conferences
I designed striking exhibits for askROI’s presence at conferences, ensuring their booth captured attention and conveyed their brand values effectively. The design incorporated immersive elements, high-quality visuals, and interactive features to engage attendees and showcase askROI’s AI solutions prominently. The exhibit design emphasized professionalism while fostering curiosity about the company’s offerings.
Marketing Collateral
Marketing Collateral
I developed a suite of marketing materials for askROI, including advertisements, brochures, and digital assets tailored for various platforms. Additionally, I devised a comprehensive social media strategy that included content creation and design to amplify their online presence. These efforts focused on driving engagement, increasing brand awareness, and positioning askROI as a leader in AI-powered productivity tools.
I developed a suite of marketing materials for askROI, including advertisements, brochures, and digital assets tailored for various platforms. Additionally, I devised a comprehensive social media strategy that included content creation and design to amplify their online presence. These efforts focused on driving engagement, increasing brand awareness, and positioning askROI as a leader in AI-powered productivity tools.
Marketing Collateral
I developed a suite of marketing materials for askROI, including advertisements, brochures, and digital assets tailored for various platforms. Additionally, I devised a comprehensive social media strategy that included content creation and design to amplify their online presence. These efforts focused on driving engagement, increasing brand awareness, and positioning askROI as a leader in AI-powered productivity tools.
Coming to and Indycar Race Near You!
Coming to and Indycar Race Near You!
Collaborating with Meyer Shank Racing, I worked on branding and designing the IndyCar sponsored by askROI. The design featured bold graphics that integrated askROI’s logo, colors, and mascot seamlessly into the car’s aesthetic while maintaining the dynamic spirit of racing. This partnership highlighted askROI’s commitment to innovation and extended their visibility within the motorsports industry.
More Works More Works
More Works More Works
©2024 BIG CAT MEDIA
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©2024 BIG CAT MEDIA
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